GoHighLevel vs ClickFunnels vs Systeme.io vs Convertri: Which Funnel Builder Fits Your Business?
GoHighLevel, ClickFunnels, Systeme.io and Convertri all build sales funnels, but they are aimed at different people. One is an agency platform with a CRM, phone and SMS built in. One is a marketer's all-in-one. One has a free plan that never expires. One is a fast page builder that leaves email to other tools. Picking the wrong one usually means paying for features you never use, or moving everything six months later.
The short answer
GoHighLevel
CRM, pipelines, email and SMS, calendars, courses and automation in one account, with sub-accounts for clients. The most to learn of the four.
ClickFunnels
Unlimited funnels and pages on every plan, plus email, courses and a store. Automations start on the second plan.
Systeme.io
A free plan that does not expire (2,000 contacts, 3 funnels, unlimited emails), with 0% transaction fees on every plan.
Convertri
A page and funnel builder focused on load speed. No email marketing or CRM is described on its pricing page; you connect your own.
Side by side
| GoHighLevel | ClickFunnels | Systeme.io | Convertri | |
|---|---|---|---|---|
| Aimed at | Agencies, small businesses, "SaaSpreneurs" | Online businesses selling their own products | Solo creators and beginners | Marketers who want fast pages |
| Try it free | 14-day trial | 14-day trial | Free plan, no expiry | 14-day trial |
| Plans | Starter, Unlimited, Agency Pro, Enterprise | Launch, Scale, Optimize, Dominate | Free, Startup, Webinar, Unlimited | Convert, Scale, Maximize |
| Funnels and pages | Website and funnel builder | Unlimited on every plan | 3 (Free), 10, 50, unlimited | Landing pages; sales pages from Scale |
| Built-in email | Email and SMS | Yes; 10K contacts on Launch | Unlimited emails on every plan | Not described; connect your own |
| CRM and pipelines | CRM with pipelines | Contact management; automations from Scale | Contact list; no pipelines described | Not described |
| Courses and community | Courses and communities | 3 / 3 on Launch, up to 20 / 20 | 1 course (Free), up to unlimited | Membership sites from Scale |
| Automation | Workflow automation on all plans | From Scale; advanced from Optimize | 1 rule (Free), unlimited on Unlimited | Automation tools on Maximize |
| Custom domains | Domain management | 5 on Launch, unlimited above | 1 on Free | Multiple on Maximize |
| Team seats | Unlimited users | 2, 5, 10, 20 by plan | Not stated per plan | Not stated |
| Calendars / booking | Booking calendars | From Scale | Not stated | Not described |
| Watch for | Usage-based fees for phone, email and some AI features | Contact and email-send caps per plan | Limits on the free plan | Email and CRM need other tools |
Source: official pricing pages for GoHighLevel, ClickFunnels, Systeme.io and Convertri, checked 20 October 2026. "Not described" means the pricing page does not mention it; the feature may exist through integrations.
GoHighLevel
GoHighLevel (HighLevel) is built for agencies first. One account includes a CRM with pipelines, a website and funnel builder, email and SMS marketing, phone calls in a shared inbox, booking calendars, courses and communities, reputation management, workflow automation and a set of AI tools. The Starter plan includes 3 sub-accounts with unlimited contacts and users. Higher plans add unlimited sub-accounts and, on Agency Pro, a "SaaS mode" for reselling the platform to clients.
- Agencies managing several client businesses
- Local service businesses that live on calls, texts and bookings
- Anyone replacing 4–5 separate tools with one login
- You only need a few landing pages and an email list
- You want something you can learn in an afternoon
- Your budget cannot absorb usage-based phone, email and AI fees
Visit GoHighLevel ↗ · 14-day trial · pricing page ↗
ClickFunnels
ClickFunnels is the all-in-one for businesses that sell their own products online. Every plan includes unlimited funnels and pages; the plans differ in email contacts (10K on Launch up to 400K on Dominate), emails per month, courses and communities, stores, team members and custom domains. Automations start on Scale, advanced workflows on Optimize, and booking calendars on Scale.
- Course creators, coaches and info-product sellers
- Marketers who build many funnels and want email in the same place
- Small teams (2 seats on Launch, 5 on Scale)
- You need automations on day one (they start on Scale)
- Your list will pass 10K contacts soon on the entry plan
- You need a full sales CRM with pipelines and calling
Visit ClickFunnels ↗ · 14-day trial · pricing page ↗
Systeme.io
Systeme.io is the budget-friendly all-in-one. The free plan does not expire and includes 2,000 contacts, 3 funnels, unlimited emails, 1 course, 1 custom domain and 1 automation rule. Paid plans raise those limits (Startup: 5,000 contacts and 10 funnels; Webinar: 10,000 and 50; Unlimited: no caps). Every plan has 0% transaction fees.
- Beginners building a first list, lead magnet and small course
- Anyone who wants to start free and upgrade only when it pays
- Solo creators who prefer one simple tool
- You need SMS, phone calls or sales pipelines
- You manage client accounts as an agency
- You need advanced design control on every page
Visit Systeme.io ↗ · free plan · pricing page ↗
Convertri
Convertri is a page and funnel builder that focuses on load speed ("accelerated page technology"). Convert covers landing pages and lead collection; Scale adds full sales pages, membership sites and dynamic text replacement; Maximize adds a page importer, multiple custom domains, custom HTML and automation tools. Its pricing page does not describe email marketing or a CRM, so you connect those through native integrations or Zapier.
- Paid-traffic marketers who care about page speed
- People who already have an email tool they like
- Importing and rebuilding existing pages (Maximize)
- You want email, courses and payments in one tool
- You need a CRM or booking calendar
- You are building your very first funnel and list
Visit Convertri ↗ · 14-day trial · pricing page ↗
How to choose in five questions
- Do you manage other people's businesses? Yes: GoHighLevel's sub-accounts are built for that. No: keep reading.
- Do you need email, courses and pages in one place? Yes: ClickFunnels or Systeme.io. Only pages: Convertri plus your email tool.
- Is budget the main constraint right now? Start on Systeme.io's free plan and upgrade when the funnel earns its keep.
- Will you sell by phone, text or booked calls? GoHighLevel includes calls, SMS and calendars; the others rely on integrations.
- How big will your list be in a year? Check each plan's contact cap before you build. Moving thousands of contacts later is the part that hurts.
Whichever you pick, use the free trial or free plan to build one real funnel (an opt-in page, a thank-you page and a 3-email welcome sequence) before paying. That one test tells you more than any feature list.
FAQ
Is GoHighLevel the same as HighLevel?
Yes. The company mostly calls itself HighLevel now; the product and website (gohighlevel.com) are the same.
Which of these has a free plan?
Systeme.io has a free plan that does not expire. GoHighLevel, ClickFunnels and Convertri offer 14-day free trials, after which billing starts unless you cancel.
Can I move my funnels from one tool to another?
Not automatically between these platforms. Contacts can usually be exported and imported as a CSV file; pages and automations generally have to be rebuilt. Convertri's Maximize plan includes a page importer for existing pages.
Do any of them charge transaction fees?
Systeme.io states 0% transaction fees on every plan. Check the other vendors' current terms and your payment processor's fees before you launch.
Last checked 20 October 2026. If something on this page is out of date, email hello@bazaargalore.com and it will be corrected.